Jen began working with honeygrow as an independent branding consultant in May 2013, but committed to the team full-time as Chief Brand Officer at the start of 2014. Graduating from the University of Delaware in 2000 with a BFA in Visual Communications, with concentrations in graphic design and printmaking, Jen has been building innovative and engaging brand worlds for global and national brands. She has honed her skills as a Creative Director at advertising agencies i-Frontier (acquired by Digitas), Quaker City Mercantile (formerly Gyro Worldwide) with Comcast’s in-house creative team, and most recently as an independent consultant. She specializes in creative strategic ideation, visualization and brand development. Specializing in brand reinvigoration and new product development, Jen’s focus has revolved around branding, packaging, traditional advertising, retail campaigns, digital and social media programs for brands both domestically and internationally including Discovery Channel, AstraZeneca, Sailor Jerry Rum, Hendrick’s Gin, Cointreau liqueur, Milagro tequila, Art In The Age Spirits (Root, Snap), Metaxa brandy, Narragansett beer, Ecco shoes, Puma, J Shoes, TYR Sport and Starr Restaurant Organization. Jen is also a founding partner and President of Western Grace Brandy, a small batch, handcrafted artisanal brandy she and her partners started in 2013. The brand has launched in Pennsylvania and will be distributed regionally by Charmer-Sunbelt distribution group. Jen resides in Philadelphia where she is a 250hr RYT certified vinyasa yoga teacher and enjoys exploring the rest of the globe whenever she can manage a trip.