Greg Ippolito is the president and creative director at IMA, a digital marketing firm in Blue Bell, PA. He has developed award-winning campaigns, brands and digital marketing strategies for clients as varied as Hyundai Motor America, Shire Pharmaceuticals, Sony Electronics and the University of Pennsylvania. Greg holds an M.Ed. in Educational Psychology from Temple University, and speaks at various industry events about customer experiences in the digital age. He is a contributor to noted publications including AdWeek, Marketing Daily and CMO.com; and writes a column for Technical.ly Philly called “The Technoethicist.” Greg lives in Blue Bell with his wife and two daughters. He enjoys reading, writing, indie rock, jazz, debating totally subjective topics (e.g., Scorsese v Coppola), and his beloved Philadelphia 76ers (no matter what).