Workshop: Building a Digital Content Strategy that Generates Leads
Join eCity Interactive's Managing Director of Strategy Louis Miller as he walks you through how your organization can build a digital content strategy that generates a steady stream of well-qualified leads. All you need to bring with you is a healthy curiosity about how your organization can better serve its users online, and we’ll provide the rest. Yes, that means beer and snacks are on us.
The workshop will last approximately 90 minutes and involve group exercises in which participants work to identify user challenges and personas. As an attendee, you will walk away from this event with a solid understanding of how content strategy can improve your website’s user experience, and the skills necessary to put it into practice.
In this workshop, you will learn:
- The importance of having a content strategy
- Elements of an effective content strategy
- How to create targeted user personas
- Alignment and socialization techniques to get your team onboard