The New CMO Mindset: Revenue-Driven Marketing

Revenue-Driven Marketing, the act of truly aligning marketing with sales, and understanding the quantitative impact that marketing investments have on revenue, has always been “the holy grail” of marketing executives. In this program, we'll talk about the latest breakthroughs that are making this a reality, and explore ways that CMOs are adopting practices that are making their programs— and their companies— extremely successful.

You should attend this event if you're a marketer focused on connecting campaigns directly to revenue, and delivering meaningful ROI. Here's what you have to look forward to:

• An overview on Revenue-Driven Marketing— what it is, best practices, and how it's changing how CMOs think about and report their program results
• A roundtable discussion of CMOs sharing their real-world perspectives and experiences
• Plenty of time for Q&A from the audience
• Coffee and breakfast treats will be served