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Rebecca Etter


Rebecca Etter

Rebecca Etter is the Senior Manager of Innovation at Acelerada, a division of Bimbo Bakeries USA, where she is designing an innovation roadmap in the bread & baked goods categories. Rebecca’s innovation experience extends into the snack and wine categories, where she worked in ideation and commercialization at KRAVE Pure Foods/The Hershey Company and Diageo.

Prior to traditional roles in innovation Rebecca spent several years on the agency side (Raison Pure, Interbrand and Landor Associates) supporting strategic development for her clients; and three years at Conde Nast Publications as a travel and photo editor for Cookie Magazine.

Rebecca has a B.A in Communications from the University of Arizona and a Masters of Professional Studies in Branding from the School of the Visual Arts in New York.

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AffiliationSenior Manager of Innovation, Acelerada, A Division of Bimbo Bakeries USA